Actual P&L — from the company's monthly books

Raleigh Water Pros

Water Filtration

Owned by Parker S. · Raleigh, NC · Launched June 8, 2026 · Jun 2026 – Sep 2026

Opened June 8, 2026 and reached profitability in its second month — zero customer refunds across 77 installs.

See Parker's Q4 plan ↓

Net Revenue$234,565

77 installs · $3,046 avg

Gross Profit$92,908

39.6% margin

Net Operating Profit$54,289

23.1% margin

Best Month$26,681

net op. profit · Sep 2026

Net Revenue & Net Operating Profit by Month

Net RevenueNet Op. Profit

Installs / Month4 → 33

Jun → Sep

Meta Cost / Install$194

Sep · was $1,258 in Jun

OpEx % of Revenue64% → 12%

overhead leverage as volume grew

Customer Refunds$0

across 77 installs

Unit Economics — Sep 2026 Actuals

Where Each Install's Money Goes

Per install, straight from the books. Ads management, salaries, software and storage are overhead and come out of what's left.

Average net revenue per install$2,942

Equipment & materials: 35%; −$1,036
Installation labor: 18%; −$544
Sales commission: 6%; −$188
Meta ads: 7%; −$194
Left for overhead & profit: 33%; $980

Same math as the calculator's Per-Install tab — open it with these numbers loaded and drag any input.

Run these numbers in the calculator →

The Build-Out

Month by Month

How the P&L came together — every figure and note comes straight from the monthly books.

Month 1 · Jun 2026

Operations commenced June 8 (partial month)

4installs

Net revenue: $11,267
Net op. profit: -$2,981

Month 2 · Jul 2026

First full month of operations

15installs

Net revenue: $47,061
Net op. profit: $11,172

New on the books: Advertising — Yelp, Recruiting

Month 3 · Aug 2026

Sales commissions and first salaried staff added

25installs

Net revenue: $79,149
Net op. profit: $19,418

New on the books: Sales commissions, Salaries, Merchant Account Fee

Month 4 · Sep 2026

Record month — 33 installations, second storage unit added

33installs

Net revenue: $97,087
Net op. profit: $26,681

New on the books: Bank & Merchant Fees

Monthly P&L

Line Item	Jun 2026	Jul 2026	Aug 2026	Sep 2026
Installations	4	15	25	33
Revenue
Install revenue	11,777	47,226	79,892	97,599
Less: processing & financing fees	(510)	(165)	(743)	(511)
Net Revenue	11,267	47,061	79,149	97,087
Cost of Goods Sold
Equipment & materials	4,210	18,311	30,364	34,174
Installation labor	2,819	8,759	16,774	17,946
Sales commissions	–	–	2,100	6,200
Total COGS	7,028	27,070	49,238	58,320
GROSS PROFIT	4,239	19,991	29,911	38,767
Operating Expenses
Advertising & Marketing
Advertising — Meta	5,034	6,141	5,862	6,386
Meta Ads Management	1,497	1,497	1,497	1,497
Advertising — Yelp	–	178	69	–
Total Advertising & Marketing	6,531	7,816	7,428	7,883
Operations & Admin
Software & Communications	337	327	315	329
Insurance	122	122	122	122
Warehouse & Storage	230	203	203	945
Merchant Account Fee	–	–	25	–
Bank & Merchant Fees	–	–	–	8
Total Operations & Admin	689	651	665	1,404
Payroll & Hiring
Recruiting	–	352	–	–
Salaries	–	–	2,400	2,800
Total Payroll & Hiring	0	352	2,400	2,800
Total OpEx	7,220	8,819	10,493	12,087
NET OPERATING PROFIT	(2,981)	11,172	19,418	26,681

All figures in USD, rounded to the dollar. Negative values shown in parentheses.

Jun is a partial month — operations began June 8, 2026.

Operator plan — a projection, not actuals

Parker's Plan

Q4: Path to $200k / Month

Parker's operating plan for Oct–Dec, built on September's actual unit economics. As each month's books close, it moves from plan to actual right here.

Oct 2026Plan

45installs

Net revenue: $132,750
Net op. profit: $37,294 · 28.1%
New leads needed: 225 @ $35
Meta cost / install: $192

Nov 2026Plan

56installs

Net revenue: $165,200
Net op. profit: $47,241 · 28.6%
New leads needed: 269 @ $35
Meta cost / install: $188

Dec 2026Plan

68installs

Net revenue: $200,600
Net op. profit: $57,796 · 28.8%
New leads needed: 322 @ $35
Meta cost / install: $185

Actuals Through Sep, Plan Through Dec

Actual net revenuePlan net revenueNet op. profitPlan net op. profit

What the plan assumes

Ticket: $2,950 net revenue per install — September actual was $2,942; the 4-month average is $3,046.
Lead mix: 90% of installs from new leads, 10% from the nurtured pipeline at no added ad cost — the same mix as August–September.
Acquisition: $35 cost per lead (Meta, current run-rate). Cost per install starts at September's $194 and improves to a ~$185 floor.
Cost of goods: Materials 35.2% and labor 18.5% of net revenue — both September actuals. Commissions $200 per install ($100 on RO-only jobs).
Capacity: 68 installs a month takes ~3 subcontracted crews, so labor stays variable — no fixed crew payroll.
Fixed costs: Salaries ramp $4.8k → $8k (second setter, client success manager, install coordinator). Ads management flat at $1,497. Recruiting Oct–Nov.

Projected P&L — Q4 Plan

Line Item	Oct 2026	Nov 2026	Dec 2026
Installations	45	56	68
Revenue
Net revenue (@ $2,950 / install)	132,750	165,200	200,600
Net Revenue	132,750	165,200	200,600
Cost of Goods Sold
Equipment & materials (35.2%)	46,728	58,150	70,611
Installation labor (18.5%)	24,559	30,562	37,111
Sales commissions	8,600	10,800	13,200
Total COGS	79,887	99,512	120,922
GROSS PROFIT	52,863	65,688	79,678
Operating Expenses
Advertising & Marketing
Advertising — Meta	7,872	9,400	11,285
Meta Ads Management	1,497	1,497	1,497
Total Advertising & Marketing	9,369	10,897	12,782
Operations & Admin
Software, insurance, warehouse & merchant	900	1,050	1,100
Total Operations & Admin	900	1,050	1,100
Payroll & Hiring
Salaries	4,800	6,000	8,000
Recruiting	500	500	–
Total Payroll & Hiring	5,300	6,500	8,000
Total OpEx	15,569	18,447	21,882
NET OPERATING PROFIT	37,294	47,241	57,796

All figures in USD, rounded to the dollar. Negative values shown in parentheses.